Privacy policy

Last updated: August 23, 2026

This Privacy Policy explains how FragrancePark Inc. (“FragrancePark,” “we,” “us,” or “our”) collects, uses, discloses and otherwise processes personal information when you visit fragrancepark.com, purchase a product, contact us or otherwise use our services.

Please read this Privacy Policy carefully. By using our website or services, you acknowledge that you have read and understood the practices described in this policy. Where required by law, we will request consent before collecting or using personal information for particular purposes.

1. Company Information

This website and online store are operated by:

FragrancePark Inc.
154 Franklin Ave
New Rochelle, NY 10805
United States

Email: support@fragrancepark.com
Phone: +1 (914) 494-8690
Customer service hours: Monday through Friday, 9:00 AM–5:00 PM Eastern Time, excluding federal holidays.

Privacy-related questions and requests may be submitted using the contact information above.

2. Personal Information We Collect

The personal information we collect depends on how you interact with FragrancePark. It may include the following categories:

Contact and identification information

• Name
• Email address
• Telephone number
• Billing address
• Shipping address

Order and transaction information

• Products viewed, added to a cart or purchased
• Order history and order status
• Returns, refunds and customer-service history
• Discounts and promotional offers used
• Payment confirmation and limited transaction details

Payment-card information is processed by Shopify and supported third-party payment providers. FragrancePark does not directly store complete payment-card numbers on its own systems.

Account information

• Account login information
• Saved addresses and preferences
• Account and subscription status

Device and website-usage information

• IP address
• Browser and device type
• Operating system
• Pages viewed and links selected
• Referring website or advertising source
• Shopping-cart activity
• Interaction with emails, advertisements and marketing campaigns
• Cookie identifiers and similar technical information

Customer communications

• Emails and contact-form submissions
• Live-chat communications
• Telephone inquiries
• Reviews, feedback and support requests

Fraud-prevention and security information

• Information used to verify an order or payment
• Device, network and transaction-risk signals
• Information relating to suspected fraudulent or unauthorized activity

3. How We Collect Personal Information

We may collect personal information from the following sources:

• Directly from you: For example, when you place an order, create an account, contact us, request a return or subscribe to marketing communications.
• Automatically: Through cookies, pixels, server logs and similar technologies when you use the website.
• From service providers: Such as Shopify, payment providers, shipping carriers, fraud-prevention providers, customer-support tools and analytics providers.
• From advertising and marketing partners: For example, when you interact with a FragrancePark advertisement or marketing campaign.
• From other lawful sources: When necessary to prevent fraud, comply with legal obligations or protect our business and customers.

4. How We Use Personal Information

We may use personal information for the following purposes:

• Operating and maintaining our website and online store
• Processing, fulfilling and delivering orders
• Processing payments, returns and refunds
• Providing order confirmations, tracking information and service messages
• Responding to questions and customer-support requests
• Managing customer accounts and preferences
• Personalizing website content and product recommendations
• Sending marketing communications when permitted by law
• Measuring the performance of our website, advertisements and marketing campaigns
• Detecting, investigating and preventing fraud, abuse and unauthorized transactions
• Protecting the security of our website, customers and business
• Enforcing our policies and agreements
• Complying with tax, accounting, legal and regulatory obligations
• Establishing, exercising or defending legal claims
• Improving our products, services and customer experience

5. How We Disclose Personal Information

We may disclose personal information to service providers and other parties when reasonably necessary to operate our business, provide our services, advertise our products, comply with the law or protect our rights.

Shopify

Our online store is hosted by Shopify. Shopify processes personal information to provide website hosting, checkout, payment, security, analytics and commerce-related services. Shopify may process information in accordance with its own privacy policies and contractual obligations.

Payment providers

Payment and transaction information may be disclosed to banks, card networks, Shopify Payments, PayPal, Apple Pay, Google Pay and other payment providers selected during checkout.

Shipping and delivery providers

We may provide names, shipping addresses, telephone numbers, email addresses and order details to USPS, UPS, FedEx and other service providers involved in preparing, shipping, tracking or delivering orders.

Technology and business-service providers

Personal information may be processed by providers that assist with:

• Website hosting and maintenance
• Cloud storage and data processing
• Customer support and live chat
• Email and text-message communications
• Accounting and business administration
• Fraud prevention and website security
• Analytics and website performance

Advertising and marketing partners

We may disclose or make available certain identifiers, device information, website activity and marketing interactions to advertising and analytics partners. These partners may use cookies, pixels and similar technologies to measure advertising, understand interactions with our campaigns and display advertisements that may be relevant to you.

Depending on applicable law, some advertising-related disclosures may be considered “sharing,” “targeted advertising” or a “sale” of personal information even when no money is exchanged. Instructions for opting out are provided below.

Legal and safety disclosures

We may disclose personal information when we reasonably believe disclosure is necessary to:

• Comply with applicable law, regulation, subpoena, court order or legal process
• Respond to lawful requests from government authorities
• Prevent, investigate or address fraud, security incidents or illegal activity
• Protect the rights, property or safety of FragrancePark, our customers or others
• Establish, exercise or defend legal claims

Business transactions

Personal information may be disclosed or transferred in connection with a merger, financing, acquisition, restructuring, bankruptcy, sale of assets or similar business transaction. Any successor’s handling of personal information will remain subject to applicable law.

6. Sale, Sharing and Targeted Advertising

FragrancePark does not knowingly sell personal information for monetary payment.

However, our use of advertising and analytics technologies may involve disclosures that are defined as “sale,” “sharing” or “targeted advertising” under certain state privacy laws.

You may submit an opt-out request through any privacy or cookie-preference tool displayed on our website or through the following resources:

• Do Not Sell or Share My Personal Information
• Privacy Request Form
• Email: support@fragrancepark.com
• Phone: +1 (914) 494-8690

Where legally required and technically supported, we may also treat a recognized Global Privacy Control signal as a request to opt out for the browser or device sending the signal.

7. Cookies and Similar Technologies

We and our service providers may use cookies, pixels, tags, local storage and similar technologies when you visit our website.

Essential cookies

These technologies support functions such as:

• Shopping-cart operation
• Account login
• Checkout and payment processing
• Security and fraud prevention
• Remembering privacy preferences

Functional cookies

These technologies may remember preferences and provide enhanced website features.

Analytics cookies

Analytics technologies help us understand how visitors use the website, identify errors, measure performance and improve the shopping experience.

Advertising cookies and pixels

Advertising technologies may be used to:

• Measure advertising performance
• Understand whether an advertisement resulted in a website visit or purchase
• Limit repeated advertisements
• Create or use audiences for advertising
• Display advertisements on third-party websites and services

Managing cookies

You may manage cookies through any cookie-preference tool available on our website and through your browser settings. Blocking essential cookies may prevent the shopping cart, login or checkout from working properly.

Browser settings and cookie preferences are usually specific to a particular browser and device. You may need to repeat your selections when using another device, browser or after clearing cookies.

8. Marketing Communications

If you subscribe to promotional emails or other marketing messages, we may use your contact information to send product announcements, offers and related communications.

You may unsubscribe from marketing emails by selecting the unsubscribe link included in the message. You may also contact us at support@fragrancepark.com.

Even if you opt out of marketing, we may continue sending non-promotional communications relating to orders, transactions, security, returns, account administration or customer support.

9. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including providing services, maintaining transaction records, complying with legal obligations, resolving disputes and enforcing agreements.

Retention periods depend on the type of information and why it was collected. For example:

• Order, tax and accounting records may be retained for the period required by applicable law.
• Customer-support communications may be retained as needed to address inquiries, document resolutions and manage disputes.
• Marketing information may be retained until you unsubscribe or request deletion, subject to records needed to honor that request.
• Fraud-prevention and security information may be retained as reasonably necessary to protect our website, customers and business.

We may retain information for longer when required by law, a legal claim, an investigation or another legitimate business need.

10. Data Security

We use reasonable administrative, technical and organizational safeguards designed to protect personal information. These safeguards may include HTTPS encryption, access controls, payment-provider security measures, fraud monitoring and service-provider protections.

No method of transmission over the internet or method of electronic storage is completely secure. We therefore cannot guarantee absolute security.

You are responsible for maintaining the confidentiality of your account credentials and for promptly notifying us if you suspect unauthorized account activity.

11. Your Privacy Rights

Depending on where you reside and subject to applicable law, you may have the right to:

• Confirm whether we process your personal information
• Request access to personal information
• Request correction of inaccurate personal information
• Request deletion of certain personal information
• Request a portable copy of certain personal information
• Opt out of certain sales, sharing or targeted advertising
• Withdraw consent where processing is based on consent
• Appeal certain decisions relating to a privacy request, where applicable
• Exercise privacy rights without unlawful discrimination

These rights are not absolute. We may deny or limit a request when permitted by law, including when information is required to complete a transaction, maintain legally required records, prevent fraud, protect security or establish or defend legal claims.

12. California Privacy Rights

If you are a California resident and the applicable legal requirements are met, you may have rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act. These may include the rights to know, access, correct and delete personal information and to opt out of certain sales or sharing.

California residents may also have the right to limit certain uses and disclosures of sensitive personal information. FragrancePark uses sensitive personal information, when collected, for ordinary business purposes such as processing payments, fulfilling orders, preventing fraud and complying with law. We do not use sensitive personal information to infer characteristics about consumers.

We will not unlawfully discriminate against you for exercising an applicable privacy right.

13. How to Submit a Privacy Request

You may submit a privacy request using one of the following methods:

• Online: Privacy Request Form
• Email: support@fragrancepark.com
• Phone: +1 (914) 494-8690

Please describe the request and provide enough information for us to locate relevant records. We may ask you to verify your identity before completing certain requests. Verification information will be used for the purpose of evaluating and processing the request.

We will respond within the period required by applicable law. If we cannot verify your identity or if an exception applies, we may deny or limit the request and explain the decision when required.

Authorized agents

You may authorize another person to submit a request on your behalf where permitted by law. We may request proof of authorization and may need to verify your identity directly.

Appeals

If applicable law provides a right to appeal a privacy-request decision, you may submit an appeal by emailing support@fragrancepark.com with the subject line “Privacy Request Appeal.”

14. Children’s Privacy

Our website and services are not directed to children under 13, and we do not knowingly collect personal information from children under 13.

If you believe that a child under 13 has provided personal information to us, contact support@fragrancepark.com so we can review and, where appropriate, delete the information.

We do not knowingly sell or share the personal information of consumers under 16.

15. Third-Party Websites and Services

Our website may contain links to third-party websites, applications or services. We are not responsible for the privacy, security or content practices of third parties that we do not control.

Review the applicable third party’s privacy policy before providing personal information through its website or service.

16. Processing and International Transfers

FragrancePark is based in the United States. Shopify and other service providers may process personal information in the United States and other countries where they or their service providers operate.

Privacy and data-protection laws in those locations may differ from the laws in your state or country. Where required, appropriate safeguards may be used for international processing or transfers.

FragrancePark currently ships orders only within the United States, although people located outside the United States may be able to browse the website or contact us.

17. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, services, technology or legal obligations.

When we make changes, we will update the “Last updated” date at the top of this page. Additional notice may be provided when required by law.

18. Contact Us

For questions, concerns or privacy requests, contact:

FragrancePark Inc.
154 Franklin Ave
New Rochelle, NY 10805
United States

Email: support@fragrancepark.com
Phone: +1 (914) 494-8690
Customer service hours: Monday through Friday, 9:00 AM–5:00 PM Eastern Time