Privacy policy

Last Updated: 11 April 2026

At FragrancePark, protecting your privacy is our priority. This Privacy Policy explains what information we collect, how we use it, your rights, and the measures we take to safeguard your data. By using our website, you consent to these practices.

1. Company Information

This website is operated by the company FragrancePark.

Registered Company Name: FragrancePark Inc

EIN Number: 82-3303371

Administrative Office Address: 154 Franklin Ave, New Rochelle, NY 10805, United States

Fulfillment Center (Warehouse): 2020 Ocean Ave, Ronkonkoma, NY 11779, United States

Email: support@fragrancepark.com

Phone: +1 (914) 494-8690

Live Chat: Available on the website

Business Hours: 09:00 AM – 5:00 PM.

All privacy-related inquiries, complaints, or requests should be sent to the above contact details.

2. Information We Collect

We collect personal and non-personal information to provide our services:

  1. Personal Identifiers: Name, email address, phone number, shipping & billing addresses.
  2. Account & Transaction Data: Order history, product preferences, payment confirmation, subscription status.
  3. Technical Information: IP address, browser type, device information, operating system, pages visited, referring website.
  4. Payment Data: Payment details processed securely through Visa, MasterCard, American Express, Discover, Diners Club, Elo, JCB, UnionPay, Shop Pay, Apple Pay, PayPal, Google Pay. We do not store full credit card numbers.
  5. Customer Communications: Emails, chat transcripts, phone calls, and inquiries.
  6. Cookies & Tracking Data: Browsing behavior, shopping cart activity, analytics, and marketing interactions.

3. How We Use Your Information

We use personal information for:

  • Order Fulfillment: Processing, shipping, and delivering your purchases.
  • Customer Support: Responding to inquiries, resolving issues, and handling returns or refunds.
  • Payment Processing: Verifying payments, detecting fraud, and ensuring secure transactions.
  • Personalization: Improving your browsing experience and recommending products.
  • Marketing & Promotions: Sending updates, offers, and newsletters (if opted in).
  • Legal & Compliance: Meeting regulatory obligations and preventing unlawful activities.
  • Security & Fraud Prevention: Monitoring for suspicious activity and protecting the website and users.

4. Sharing Your Information

At FragrancePark, we take your privacy seriously and do not sell, trade, or rent your personal information for monetary gain. However, we may share your information under specific, limited circumstances to provide services, comply with the law, or ensure website and transaction security. Detailed sharing practices include:

a. Service Providers

We may share personal information with trusted third-party service providers to help us operate our business efficiently.

This includes:

  • Payment processors (e.g., Visa, MasterCard, PayPal, Apple Pay) to securely process transactions.
  • Shipping carriers (e.g., USPS, UPS, FedEx) to deliver your orders safely and track shipments.
  • Marketing platforms to send promotions, newsletters, or service updates (only if you have opted in).
  • IT, analytics, and customer service providers to maintain website functionality, improve user experience, and respond to inquiries.

These service providers are contractually obligated to use your information solely for the purpose of providing their services and to maintain strict confidentiality.

b. Legal Authorities

  • FragrancePark may disclose personal information to government or legal authorities when required by law, regulation, subpoena, court order, or other legal processes.
  • This ensures compliance with federal, state, and local laws and protects the legal rights and safety of FragrancePark, our customers, and others.

c. Business Transactions

  • In the event of a merger, acquisition, reorganization, or sale of assets, personal information may be transferred as part of the transaction.
  • Any acquiring company or successor entity will be obligated to protect your data and continue honoring this Privacy Policy.

d. Fraud Prevention & Security

  • Personal information may be shared with fraud prevention or security service providers to detect suspicious activity, prevent unauthorized transactions, and protect customers and the website from fraudulent behavior.

e. Transparency Commitment

  • At all times, FragrancePark ensures that personal information is shared only when necessary, with trusted parties, and never sold for profit.
  • Customers will always be informed of their privacy rights and may contact us to inquire about the sharing of their data.

5. Cookies and Tracking Technologies

At FragrancePark, we use cookies, pixels, and similar tracking technologies to provide a seamless, personalized, and secure shopping experience for our customers. These technologies help us understand user behavior, improve website functionality, and deliver relevant content.

a. Types of Cookies and Tracking Tools

Essential Cookies – Required for basic website functionality, such as:

  • Shopping cart management
  • Secure login
  • Order processing and checkout

Performance & Analytics Cookies – Help us analyze website traffic and performance:

  • Monitor page visits, clicks, and navigation patterns
  • Improve website speed and usability
  • Generate reports for internal analysis

Functional Cookies – Enhance your browsing experience by:

  • Remembering your language and preferences
  • Saving items in your cart across sessions
  • Enabling personalized product recommendations

Advertising & Marketing Cookies – Help display relevant ads and promotions:

  • Track user interactions with marketing campaigns
  • Measure ad performance
  • Display tailored content on FragrancePark or third-party sites

b. Third-Party Tracking

  • We may use trusted third-party analytics, advertising, or marketing partners to understand user behavior and improve our services.
  • These partners are restricted to using data only for their specific services and must comply with applicable privacy laws.

c. Managing Cookies

You can manage or disable cookies through your browser settings at any time.

Disabling cookies may affect certain website features, including:

  • Shopping cart retention
  • Personalized content
  • Login sessions
  • Some website functionalities may not work properly without cookies

d. Transparency and Consent

  • Upon visiting our site, you will be notified of cookie use and may provide consent for non-essential cookies.
  • FragrancePark ensures full transparency regarding the data collected through cookies and tracking technologies.

6. Data Retention

At FragrancePark, we are committed to handling your personal data responsibly and retaining it only for as long as necessary. Proper data retention ensures we can provide our services effectively while complying with legal and regulatory requirements.

a. Retention Periods

  • Transactional Data: Information related to your orders, payments, and shipping is retained for the duration required to fulfill orders and process refunds, typically up to 7 years for accounting and tax purposes.
  • Customer Support Data: Emails, chat transcripts, and inquiries are retained as long as necessary to resolve your requests, usually 1–3 years, depending on the nature of the communication.
  • Marketing Data: Information used for marketing communications, such as email subscriptions or preferences, is retained until you unsubscribe or request deletion.
  • Website Analytics & Cookies: Aggregated and anonymized analytics data may be stored for internal analysis and business improvement.

b. Secure Deletion & Anonymization

  • Once personal data is no longer required, it is securely deleted from our systems or anonymized so that it can no longer be linked to any individual.
  • Secure deletion methods include: permanent removal from databases, overwriting storage, and destroying physical records where applicable.

c. Compliance with Legal Obligations

Certain data may be retained longer if required by federal, state, or local laws, regulatory authorities, or contractual obligations.

Examples include:

  • Tax and accounting records
  • Fraud prevention or security investigations
  • Legal claims or disputes

d. Customer Rights

  • You may request information about the retention of your personal data by contacting our support team at support@fragrancepark.com or +1 (914) 494-8690.
  • Requests for deletion or anonymization of your personal data will be handled promptly, subject to applicable legal requirements.

7. Your Privacy Rights

At FragrancePark, we respect your privacy and are committed to giving you control over your personal information. Depending on your location, you may have specific rights regarding the collection, use, and sharing of your data.

A. California Residents (CCPA/CPRA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

Right to Know

  • You can request information about the categories of personal information we collect, the sources of that information, the business purpose for collecting it, and any third parties with whom we share it.
  • This includes data collected during purchases, website usage, and customer support interactions.

Right to Access

  • You may request a copy of the personal information we hold about you.
  • Requests will be fulfilled in a secure manner, typically within 45 days unless an extension is permitted by law.

Right to Correct

  • If your personal information is inaccurate or incomplete, you may request corrections.
  • We will update our records promptly upon verification of your request.

Right to Delete

  • You can request the deletion of your personal information, subject to certain legal exceptions (e.g., information required for order fulfillment, tax, or legal compliance).

Right to Opt Out of Sale or Sharing

  • FragrancePark does not sell your personal information, but if you wish to ensure your data is not shared with any third parties for marketing purposes, you can submit an opt-out request.

Right to Limit Use of Sensitive Information

  • You may request that we limit the use of sensitive personal information, such as financial details, geolocation, or government identifiers.

Right to Non-Discrimination

Exercising your privacy rights will not result in:

  • Denial of products or services
  • Different pricing or service levels
  • Penalties or reduced access to services

B. Residents Outside California

Residents outside California may also contact us to:

  • Access their personal information
  • Request correction of inaccurate or incomplete data
  • Request deletion of personal information

These requests will be handled in accordance with applicable local, state, or federal privacy laws.

C. How to Submit a Privacy Request

To exercise any of these rights, you may contact us via:

Required information for verification:

  • Full name
  • Email address associated with your account or order
  • Description of the request (e.g., access, correction, deletion, opt-out)

D. Response Time and Verification

  • Valid requests are generally processed within 45 days, with possible extensions under legal allowances.
  • Identity verification may be required to ensure the request is legitimate and to protect your personal information from unauthorized access.

8. Submitting Privacy Requests

Do Not Sell or Share Requests

California residents may submit requests via:

Include:

Authorized Agents

  • You may designate an authorized agent to submit a request on your behalf.
  • Proof of authorization may be required, and additional identity verification may be requested.

Online Submission

FragrancePark may verify your identity before processing requests. Response time is 45 days, extendable to 90 days if necessary.

9. Identity Verification

At FragrancePark, protecting your privacy and preventing unauthorized access to personal information is a top priority. To ensure that your requests are legitimate and secure, we may require identity verification before processing certain privacy requests.

Verification Process

When you submit a request to access, correct, delete, or opt out of data sharing, our support team may ask for:

  • Full name
  • Email address associated with your account or order
  • Order numbers or other identifying details
  • Additional documents or information solely for verification purposes (if necessary)

Purpose

  • This step is designed to prevent fraud, unauthorized access, and misuse of personal information.
  • Verification ensures that only the rightful account owner or authorized individual can make changes to sensitive data.

Request Denial

  • If we are unable to verify your identity, we may deny the request to protect the security and privacy of your personal information.
  • Our team will provide guidance on the steps needed to complete verification successfully.

Security Assurance

  • All verification information is handled securely and confidentially.
  • Data collected for verification purposes is used solely to confirm identity and will not be shared or stored beyond what is necessary for processing your request.

10. Data Security

At FragrancePark, safeguarding your personal information is a top priority. We implement industry-standard security measures to protect your data from unauthorized access, misuse, or disclosure.

a. Website Encryption

  • All communications between your browser and our website are encrypted using HTTPS (SSL/TLS).
  • This ensures that sensitive data, such as payment information and personal details, is transmitted securely.

b. Access Controls

  • Access to personal information is strictly limited to authorized personnel who require it to perform their job duties.
  • Employees and contractors undergo regular training on data privacy and security best practices.

c. Fraud Detection & Monitoring

  • Advanced monitoring systems are used to detect unusual activity and prevent fraudulent transactions.
  • Suspicious behavior triggers alerts, and flagged orders may be reviewed, delayed, or temporarily held to ensure security.

d. Secure Storage

  • Personal data is stored on secure servers with appropriate physical and technical safeguards.
  • Regular data backups are performed to prevent loss due to technical issues or unforeseen events.

e. Limitations & Transparency

  • While we take extensive measures to protect your information, no security system is 100% foolproof.
  • FragrancePark remains committed to continuously updating security protocols and informing customers of best practices to help safeguard their data.

f. Customer Guidance

  • We recommend customers also take steps to protect their accounts, such as using strong passwords, updating passwords regularly, and monitoring account activity for suspicious behavior.

11. Third-Party Services

At FragrancePark, we partner with trusted third-party service providers to ensure a smooth, secure, and efficient shopping experience. These providers may have limited access to personal information but are strictly contractually obligated to use it only for the services they provide.

a. Payment Processors

  • We use reputable payment processors (e.g., Visa, MasterCard, American Express, PayPal, Apple Pay, Google Pay, Shop Pay) to handle transactions securely.
  • Your payment data is encrypted and processed in compliance with industry security standards (PCI-DSS).

b. Shipping & Fulfillment Providers

  • Carriers such as USPS, UPS, and FedEx receive shipping and contact information solely to deliver your orders safely and on time.
  • Tracking information may be shared with you via email or through the carrier’s system.

c. Analytics & Marketing Tools

  • Tools used for website analytics, customer engagement, or marketing campaigns may access aggregated and anonymized data.
  • Personal information shared with these services is limited, secure, and used only for their intended purpose.

d. Legal & Compliance Obligations

  • In certain cases, third-party providers may be required to share information with government authorities or legal entities to comply with applicable laws, subpoenas, or court orders.

e. Commitment to Privacy

  • FragrancePark ensures that all third-party partners adhere to strict privacy and data protection policies.
  • Your information is never sold, traded, or used for unauthorized purposes by these third parties.

12. Children’s Privacy

  • FragrancePark does not knowingly collect personal information from children under 13.
  • If such information is collected inadvertently, it will be promptly deleted.

13. International Data Transfers

At FragrancePark, all customer data is collected, processed, and stored within the United States. This ensures compliance with U.S. privacy regulations and allows us to maintain high standards of data security.

Applicability to International Customers

  • Customers located outside the U.S. should be aware that any personal information they provide to FragrancePark is subject to U.S. privacy laws.
  • By using our website and services from outside the U.S., you acknowledge and consent to the transfer, storage, and processing of your data in the United States.

Security Measures

FragrancePark applies the same strict security protocols to protect international customer data as we do for U.S.-based customers, including:

  • HTTPS encryption for secure communications
  • Restricted access controls
  • Fraud detection and monitoring systems
  • Secure server storage and regular backups

Compliance and Transparency

Even when processing data internationally, we remain committed to privacy, transparency, and customer rights.

Customers may contact our support team for inquiries about data handling, retention, or deletion at:

d. Limitation

  • FragrancePark currently does not ship orders outside the U.S., but international website visitors may still browse products.
  • All policies and privacy practices apply equally to international users who provide personal information through our website.

14. Non-Discrimination

At FragrancePark, we are committed to treating all customers equally, including those who exercise their privacy rights under applicable laws such as the CCPA/CPRA.

Key Principles

Exercising your privacy rights will never result in negative consequences. Specifically, customers will not experience:

  • Denial of services – You will still be able to browse, purchase, and use our website normally.
  • Different pricing – Your purchase costs remain consistent regardless of privacy requests.
  • Reduced quality of service – Customer support, shipping, and order handling will remain fully available and unaffected.

Commitment to Fair Treatment

  • FragrancePark ensures that all privacy rights requests are handled fairly and respectfully, without bias or retaliation.
  • Our goal is to provide a safe, transparent, and secure shopping experience for every customer, while fully honoring legal privacy rights.

Customer Assurance

If you ever feel that your rights were not respected or that you experienced discrimination, please contact our support team immediately:

15. Changes to This Privacy Policy

  • FragrancePark reserves the right to update or modify this Privacy Policy at any time.
  • Changes will be posted with a revised effective date.
  • Continued use of the website constitutes acceptance of the updated Privacy Policy.

16. Contact Information

Phone: +1 (914) 494-8690
Email: support@fragrancepark.com
Address: 154 Franklin Ave, New Rochelle, NY 10805, United States